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- ⚖️ Google Trying To Settle Indian Antitrust Case
⚖️ Google Trying To Settle Indian Antitrust Case
Google’s New Proposal to Settle Indian Antitrust Case
Google has submitted a “commitment proposal” to India’s Competition Commission (CCI), proposing significant changes to how real-money gaming (RMG) apps are managed on its Play Store and ad platforms. This move aims to resolve an ongoing antitrust dispute brought by Indian gaming platform WinZO, which claimed that Google’s limited pilot program for fantasy sports and rummy discriminated against other RMG apps. Under the new proposal, Google would permit all RMG apps that are self-declared and supported by third-party verification as “games of skill” to be distributed and advertised in India, representing a substantial expansion from the current situation.
A Strategic Pivot to Capture India’s Gaming Revenue
With real-money gaming constituting the majority of India’s $3 billion gaming sector, Google’s proposal is a calculated move to open new revenue avenues while appeasing regulators. Including industry organizations such as the All India Gaming Federation and the E-Gaming Federation as acceptable verifiers could create a semi-self-regulatory model that speeds up adoption but still avoids direct government approval. This strategy reflects how platforms often navigate fragmented or unclear legal frameworks in emerging markets. The bigger picture: Google aims to dodge another high-profile regulatory fine by adopting a more transparent, inclusive approach while maintaining control over app onboarding and monetization.
Watch the Rules, Prepare Your Documents
Startups operating in the Indian RMG sector, or considering entry, should watch this case closely. If the CCI approves Google’s proposal, it could give a significant distribution advantage to developers currently forced to operate outside the Play Store. However, founders must ensure their games meet the legal requirement of “skill” and be prepared to obtain third-party certifications before distribution or advertising. Now is also the time to review your monetization approach, app store compliance, and advertising pipeline. Legal clarity remains uncertain, so it’s crucial to stay connected with industry associations and, if possible, take part in public comment opportunities before the CCI finalizes its decision.
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